Geoff is a high country farmer, raising quality sheep and beef cattle.
Born in New Zealand, his great grandfather arrived in Dunedin in 1864 from England.
"I love the challenges of working outdoors in such a diverse range of topography and producing high quality food products for customers around the world."
Geoff loves how easy John Bull's are to slip into, finding them very comfortable to wear and safe, especially in the sheep and cattle yards.
To Geoff, '90 years tough' communicates that the brand has stood the test of time! Ready for another 90 years!