Our story

We’re New Zealand’s trusted and most loved boot. Built tough for local conditions. You can trust John Bull boots to help you get the work done, no matter what your job is.

Our story began in 1934 when the Daisley bootmaking family created boots for the booming industrial and farming markets. Having learnt their trade at another shoe factory in Auckland, the Daisley brothers set up their own business and factory making robust, sturdy boots for the tough New Zealand environment. Over time they introduced steel toe caps and moulded soles making the product safer and more comfortable. The family business continued to flourish and was handed down through the generations, as was the footwear they made.

Today, John Bull is an iconic footwear brand known and loved by Kiwis who wear them. Our boots are comfortable, safe and tough.

Our Home

John Bull’s head office is in Henderson, Auckland, New Zealand where we operate a national distribution centre. We also have dedicated Sales and Customer Service teams servicing the New Zealand market and a small outlet shop.

Our parent company Blundstone Australia Pty Ltd is based in Moonah, Tasmania. In addition to administration, sales and marketing activities, the headquarters house our research and design centre as well as a factory with the capacity to manufacture 400,000 pairs of gumboots a year.

Our Manufacturing

We are committed to making the highest quality boots for everyday work and comfort. We manufacture our leather footwear overseas with current sourcing from Vietnam, India and China.

We employ our own personnel at the overseas facilities to ensure the standard of manufacturing meets our stringent quality standards. Blundstone Australia Pty Ltd is a Quality Endorsed Company to ISO9001.

Our Commitment to the Environment

John Bull is committed to policies which are framed with reference to sustainable development – to help shape the agricultural, industrial and commercial profile of our world.

We maximize our use of recycled and recyclable materials in our manufacture and packaging. We minimize the use of raw material, chemicals and fossil fuels.

Our Commitment to the Community

John Bull highly values the people who work with us - our suppliers, our customers and our local community. Our core values ensure legal, ethical and responsible practices are adopted throughout the company at all times.

Our People

The passion of our people has helped determine how our products and our company have evolved.

Our people are dedicated, highly skilled, innovative and focused on our customers. We seek and attract people who understand that the power of the team will get the best results for the people who decide to wear our products.

In our supplier operations overseas, we are committed to ensuring that the people making our product are employed ethically and are free from exploitation. At a local level, this means that employment standards within our suppliers exceed the minimum government-prescribed standards in the country of operation.

Our Brand

We understand that our most valuable asset is our brand. We are dedicated to strengthening the positioning of our brands through our marketing and sales activities and through how we relate to the community.

We monitor our brand strength with extensive market research conducted regularly across our domestic markets.

Market research reports indicate that John Bull is the number one work boot brand in New Zealand.

Our Products

Since 1934, John Bull has made the toughest, no-nonsense footwear for work and play.

Decades of innovative design and production have led us to where we are today – overseeing a global supply chain bringing together the best ideas, components and designs to complement a wide range of products for a wide variety of uses. Our products are developed by a team based in Tasmania who use the best resources available from all over the world to develop footwear that keeps pushing the boundaries to improve overall user comfort.

Our extensive range includes lace-up safety footwear for men and women, heavy industrial footwear, and non-safety products that can be worn anywhere.
Our ongoing research and development activity sees constant improvement in comfort, protection, performance and aesthetics to match the great fit and value. The boots we produce today are just as tough as they’ve always been, but now they’re a lot more comfortable too.